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EU threatens to suspend TikTok Lite’s money-for-views program over addiction fears

TechEU threatens to suspend TikTok Lite’s money-for-views program over addiction fears


This photograph taken on April 11, 2024, in Paris, shows the logo of the Chinese social network application TikTok Lite displayed in Apple’s App Store. The social network TikTok, owned by the Chinese company ByteDance, has launched a new application in France and Spain, called TikTok Lite, which allows its users to get paid by watching videos, it announced on April 10, 2024. Users aged 18 or older can “collect points by discovering new content or completing certain actions,” the social network said.

Kiran Ridley | Afp | Getty Images

The European Union on Monday opened proceedings against ByteDance’s TikTok and threatened to suspend its newly launched TikTok Lite rewards program, where users can earn points for liking content or inviting friends to the app.

The European Commission, the EU’s executive arm, said TikTok had 24 hours to provide a risk assessment report for TikTok Lite or face fines. The social media app was given until May 3 to provide further requested information.

“Under the Digital Services Act, online platforms have the responsibility to assess and address any potential risks their users may face,” EU antitrust chief Margrethe Vestager said in a statement.

“So, the Commission has opened a compliance case that urges TikTok to submit an assessment and provide more information on how it is protecting its users from potential risks on their platform,” she added.

This is breaking news. Please check back for updates.



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