Domestic workers oppose new app-based ‘instant’ maid service

Domestic workers in Chennai have opposed a new app-based service that promises a maid within 15 minutes.

The service, launched by a prominent digital home services platform as an introductory offer in Mumbai, allows users to book an “Insta Maid” for as low as ₹49 per hour.

Activists worry that the app will further dehumanise domestic workers, who already face financial exploitation and mistreatment. They question why it does not provide the same benefits as formal labour sectors, which offer more protection and fair wages.

D. Sumathi, coordinator of Pen Thozhilalargal Sangam, says the workers’ rights and dignity will be at risk. If they ask for a day off, they could be threatened to be replaced by someone else. The app will worsen their working conditions, she said.

According to Ms. Sumathi, migrant workers, who often have no job options or support networks, may take up these app-based jobs, accepting lower wages as they lack bargaining power. “This could also create tension with local workers. But migrant workers should not be blamed,” she said, adding that every worker should be united in the fight for fair wages and protection of rights.

J.A. Valarmathi of the Tamil Nadu Domestic Workers’ Welfare Trust is worried that the company may not provide adequate protection for the workers. “We are negotiating with the government for increasing the minimum wage to ₹100 per hour. Meanwhile, an app is introducing cheap labour into the market,” she said.

Highlighting the safety risks for both workers and employers, especially since short-term app-based jobs might lack the trust that traditional domestic work offers, she questions whether the company will take responsibility in case of violence or other issues.