Gastonia, North Carolina, Taco Bell Mexican fast food restaurant and drive thru at dusk.
Jeff Greenberg | Universal Images Group | Getty Images
Yum Brands hopes to use artificial intelligence to take down drive-thru orders at hundreds of Taco Bell restaurants by the end of this year.
The restaurant company announced on Wednesday that it’s expanding its rollout of the tech in the U.S., as it eyes implementing it in drive-thru lanes globally.
Yum joins restaurant rivals like Wendy’s and White Castle in betting on voice AI, but its plans are the most ambitious to date. While tech companies may promise that voice AI can speed up service times, reduce labor costs and boost sales through upselling, restaurant companies have taken a more measured approach so far, testing the tech to make sure both its employees and customers enjoy the experience.
In June, McDonald’s said it would end its trial of Automated Order Taker, an AI technology tested in partnership with IBM. The Chicago-based company now plans to turn to other vendors instead.
Yum has moved quickly on its test. In May, executives said Taco Bell would expand its pilot of voice AI from five locations to 30 restaurants in California. Currently, more than 100 Taco Bell restaurants in the U.S. use voice AI. Taco Bell had nearly 7,700 U.S. locations at the end of 2023, according to company filings.
Yum said the tech has improved order accuracy, reduced wait times, decreased employees’ task load and fueled profitable growth for the restaurant company and its operators.
“With over two years of fine tuning and testing the drive-thru Voice AI technology, we’re confident in its effectiveness in optimizing operations and enhancing customer satisfaction,” Yum’s Chief Innovation Officer Lawrence Kim said in a statement.
Five KFC restaurants in Australia are also testing voice AI tech in drive-thrus, Yum said.
Yum is expected to report its second-quarter earnings on Tuesday.